What to Know About Skims, Kim Kardashian's $5 Billion Brand

Kim Kardashian's business empire just hit a milestone most stars never reach. With Skims now valued in the billions and expanding at breakneck speed, the reality icon's latest power move is turning heads far beyond the world of entertainment.

Kim Kardashian's shapewear empire has entered a powerful new chapter. Skims, the apparel company she co-founded in 2019, has secured a fresh $225 million funding round that lifted its valuation to $5 billion, further cementing Kardashian's position as one of today's most successful celebrity entrepreneurs.

The November 2025 investment round, led by Goldman Sachs Alternatives with participation from BDT & MSD Partners, didn't just boost the company's worth. It also added an estimated $200 million to Kardashian's personal fortune. Thanks in large part to Skims's growth, the former "Keeping Up With the Kardashians" star now holds a net worth of $1.9 billion.

A Brand That Expanded Far Beyond Shapewear

Skims began as a direct-to-consumer shapewear line launched online by Kardashian, Jens Grede, and Emma Grede. In just a few years, it transformed from a shapewear-focused startup into a full-scale apparel leader.

Today, the brand offers an extensive range of clothing, including t-shirts, pajamas, jackets, hoodies, and underwear. What started online now stretches across 20 retail stores in the U.S. and Mexico, marking a major milestone for a company founded only in 2019.

Skims' valuation previously hit $4 billion after its 2023 fundraising round, but the company's latest investment has pushed it firmly into new financial territory.

Fueling Rapid Retail and Global Expansion

According to the company, the new capital infusion will help fund additional store openings and support international expansion efforts. With backing from one of Wall Street's major financial players, Skims aims to scale even further.

Kardashian expressed her excitement about the future, saying, "We can't wait to take Skims to the next level as we continue to innovate and set the standard for our industry."

The company expectssales to top $1 billion in 2025, a milestone that CEO Jens Grede says has strengthened Skims' confidence as it pursues long-term goals and broadens its reach.

Branching Into Activewear and Beauty

Skims continued to widen its influence throughout 2025. In February 2025, the brand partnered with Nike to introduce NikeSkims, an activewear line created specifically for women. The collaboration blended Kardashian's design influence with one of the world's major sportswear giants.

Skims also strengthened its footprint in the beauty world. In March 2025, the company purchased Coty's 20% stake in SKKN by Kim, Kardashian's skincare label, for an undisclosed sum. Coty had originally paid $200 million for its stake in 2021, highlighting the significance of the acquisition.

Following the purchase, Skims appointed Diarrha N'Diaye, founder of Ami Cole, to lead its beauty and fragrance division as the company sharpens its focus on expanding beyond apparel.

With ambitious expansion plans, major collaborations, and rising global momentum, Skims continues to redefine what a celebrity-founded brand can become. What started as a shapewear venture has evolved into a cultural and commercial heavyweight, influencing the fashion, beauty, and lifestyle industries far beyond its original scope.

If Skims continues on its current path, the brand may soon stand among the most influential apparel and beauty empires in the world — and another defining chapter in Kim Kardashian's growing business legacy.