All About Lady Gaga's Haus Labs Beauty Line with Skincare-Infused Makeup

With Haus Labs, Lady Gaga is proving she can dominate the beauty world too, offering skincare-infused formulas and inclusive shades that are earning the brand a devoted international following.

Lady Gaga has spent nearly two decades reinventing the boundaries of pop culture, but her influence does not stop at music, fashion, or film.

Born Stefani Joanne Angelina Germanotta, the Grammy-winning superstar has built a powerful business empire alongside her artistic career. With an estimated net worth of $423 million as of 2025, Gaga has proven herself to be as strategic in the boardroom as she is fearless onstage.

A Beauty Brand Rooted in Identity and Expression

Among her most successful ventures is Haus Labs, the beauty brand she launched with the mission of pushing creativity, inclusivity, and innovation to the forefront of makeup.

Lady Gaga introduced her cosmetics label in 2019 under the name Haus Laboratories, a nod to her long-time creative team known as the Haus of Gaga. From the outset, the brand embraced her signature message: beauty is a tool for self-expression. Vegan, cruelty-free, and openly inclusive, the line quickly distinguished itself in a crowded industry.

As the company evolved, Gaga relaunched the brand as Haus Labs, updating its packaging, formulas, and overall philosophy. This new chapter positioned the brand squarely in the growing "skincare-infused makeup" movement, where cosmetic products do more than enhance appearance — they nourish the skin at the same time.

Today, Haus Labs blends artistry with innovation, offering products that reflect Gaga's commitment to bold beauty, individuality, and science-backed formulas.

From Amazon to Sephora — and Now, to Asia Pacific

Distribution has played a major role in the brand's rapid expansion. Haus Labs originally launched exclusively on Amazon, an unconventional move in the prestige beauty world. But Gaga's strategy worked: Amazon's massive reach allowed the brand to connect with diverse consumers who resonated with its message of creativity and empowerment.

The brand later entered Sephora, a defining moment that cemented Haus Labs as a serious competitor in the premium beauty space. And its growth has only accelerated.

In May 2025, Sephora expanded Haus Labs distribution across the Asia Pacific region, bringing the full product range — 125 cosmetics in total — to millions of new shoppers.

Beauty lovers in Australia, New Zealand, the Philippines, Malaysia, Thailand, Singapore, and Hong Kong now have access to Haus Labs through Sephora's online and physical stores. This expansion marks a major milestone for the brand and reflects global demand for Gaga's vision of high-performance, inclusive makeup.

Skincare Meets Color: Haus Labs' Most Popular Products

A huge part of the brand's appeal lies in its standout formulas. Haus Labs blends skincare ingredients with high-impact pigments, resulting in products that look dramatic while treating the skin.

Among its most beloved offerings is the Triclone Skin Tech Foundation, an award-winning formula available in 51 shades. Known for its breathable, serum-like texture, the foundation strikes a balance between coverage and care, helping even out skin tone without compromising comfort.

Other fan favorites include the PhD Hybrid Lip Oil, which hydrates and enhances lips with a natural sheen, and the Plumping Lip Glaze, designed to deliver shine and fullness without irritation. Whether shoppers want subtle radiance or Gaga-level glam, Haus Labs makes products that cater to all styles and skin types.

A Commitment to Sustainability

Behind the bold colors and cutting-edge formulas is a brand built on responsibility. Haus Labs makes sustainability a core priority, integrating eco-conscious materials into its packaging wherever possible. Glass, aluminum, cellulose, and post-consumer recycled materials feature heavily in its designs, helping reduce plastic usage.

Beauty with a Purpose

Haus Labs is not just a business venture; it is another reflection of Lady Gaga's philanthropic spirit. On certain promotions, a portion of the brand's proceeds supports the Born This Way Foundation, the nonprofit Gaga co-founded to promote youth mental health, kindness, and community-building.

Through this partnership, every purchase becomes part of a larger mission: empowering people to feel good inside and out.

Haus Labs stands as a testament to her belief that beauty is for everyone — and that makeup, when powered by science and self-expression, can be transformative. Today, it remains one of the top celebrity-founded makeup brands, standing proudly alongside industry leaders like Fenty Beauty, Rare Beauty, and Kylie Cosmetics.