The Champion's Glow: A Guide to Serena Williams's Skincare and Beauty Routine

Between witty commentary and practical tips, the tennis star kept it real, sharing how she balances skincare, motherhood, and self-care with the same intention she once brought to the court.

In April 2024, Serena Williams appeared on Vogue's popular YouTube series "Beauty Secrets," offering viewers an intimate look into her straightforward skincare and beauty routine — complete with her go-to products and a thick brow trick she swears by.

The 23-time Grand Slam champion, known for her athletic dominance, revealed the steps she takes to maintain a fresh and confident look off the court. Williams began the video wearing under-eye masks, noting with a smile that the need for moisture there was likely hereditary.

Her first step involved a calming light mask to soothe inflammation, followed by her cleanser of choice — Barbara Sturm. She praised the brand for formulating products with darker skin tones in mind, something she considers vital in a still-evolving beauty industry.

Having developed a skincare routine as a teenager, Williams explained that years of playing tennis under the spotlight pushed her to prioritize healthy skin early. After cleansing, she applied EADEM serum, gently tapping it under her eyes and down her neck.

La Roche-Posay followed as her go-to under-eye cream, selected for its compact size and easy travel use. Williams emphasized the importance of upward motion when applying products — a tip passed down from her mother, which she's now instilling in her daughter.

Moisturizer came next — a dab of BeautyStat, which she massaged in to reduce inflammation and support circulation. The skincare segment closed with a reminder to prioritize self-care, especially during busy periods.

As she transitioned into makeup, the tennis star applied a WYN Beauty skin tint — a product from her own line. It included SPF 30 and was specifically formulated to match a range of skin tones.

"It totally takes on the color of your skin," she said, demonstrating how the tint seamlessly adjusted to her complexion. She described it as an essential item, especially given her past as a professional athlete regularly exposed to the sun.

To prep her under-eyes, Williams used a peach-toned L.A. Girl color corrector, which she credited for improving the longevity of her concealer. Her concealer of choice was by Pat McGrath, a brand she adores.

"There's nothing that Pat makes that I am not completely obsessed, in love, with," she shared. Her daughter Olympia, she added, often plays with her makeup and decorates her wig mannequins with it—something Williams finds both chaotic and fun.

Next came brows — a feature she's grown to protect fiercely. Williams revealed that after over-plucking her brows in the past, she committed to growing them out and now embraces their thickness.

For definition, she uses Pat McGrath concealer to contour underneath, reversing the trick she once used to make her brows appear fuller when they were thin.

Contouring followed, using products from Fenty Beauty — another favorite. Blush came next, applied high on her cheeks to lift the face and create a cheerful look. For mascara, Williams used a WYN Beauty formula that she proudly noted had already won an award for its lash-defining precision.

She finished the look with a highlighter in the same area as her blush, followed by a lip-and-cheek tint from WYN Beauty in the shade Advance. The tennis icon praised its versatility and staying power, perfect for a day that might include errands, ballet classes, or picking up her daughter.

After locking in the look with setting spray, Williams declared she felt confident — ready to win the day. "[...] Winning isn't just about championships," she stated. "It's about winning in life."

Williams's approach to beauty is grounded in authenticity, balance, and ease. From her skin-soothing rituals to her minimalist makeup routine, she proves that confidence comes not from complexity but from care.

For another refreshing take on low-maintenance beauty, see our guide to Nara Smith's homemade lip scrub and everyday routine.